During the Bet 2020 online conference, Founder and CEO of Expozive Marketing gave some advice about emerging markets. He said that marketing should be as a player's strategy while playing poker:
"When we play it we are analytical, we think fast and we act fast. We should apply this strategy to marketing to be successful".
He also said that, any emerging industry in the world of gambilng needs to be sure the market they are going inside has a single voice, such what happened in UK after the last credit card restrictions made by the Gambling Commission.