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Big news in the world of software and iGaming come from Playson and Playtech. These two highly reputable companies in the iGaming industry have signed a global partnership, bringing their qualities to the forefront.
Players all around will be happy to hear that the leading gambling technology company Playtech has signed a content distribution agreement with Casino software provider Playson. This partnership promises to grow into a super-strong collaboration that will, in the long run, bring much enjoyment to the players and, without a doubt, a considerable chunk of success to both Playson and Playtech. The most exciting news for the players could easily be the fact that the popular Playson titles such as Solar Queen and Rome: Caesar's Glory slot, together with its new Funky Fruits series and Timeless Fruits slots portfolio (and all new games they will create in future) will be, through an integration with POP (Playtech Open Platform), made available to Playtech's global network.
The supplier's promotional tools such as seamless play, integration-free jackpots, regular tournaments with daily prize drops, and free spins are included in the new partnership, with all of the tools proven to boost player retention.
The partnership between Playson and Playtech marks an important milestone for Playson primarily as this is giving the slot provider a possibility not only to expand the reach of its content to players all over the world, but also to show the quality of its games portfolio totally. Playson CEO, Aleksander Ivshin, said: "Playtech is one of the sector's largest software development companies, and we're thrilled to have partnered with them. With Playtech operating in every key market, this strategic deal is sure to open up some exciting opportunities in the months and years to come." Expressing his delight about the partnership, Director of Casino at Playtech, James Frendo, reflected: "Playson games are hugely popular, and we're delighted to add its burgeoning portfolio to POP". He continued by telling: "We aim to deliver our customers the best possible experience, along with the market's finest games, and I know Playson's titles will be a huge hit with operators around the world."
Playson securing a global partnership with Playtech is a huge piece of news for the iGaming industry and everyone in it, especially for big competitors like NetEnt or others that just came out making some new partnership deals. By this news the iGaming market is enhanced in contrast with all the issues betting shops are having with the pandemic of Coronavirus. In fact, from the start of the pandemic, betting shops were forced to close and sports activities were stopped all over the wolrd. But at the same time iGaming market enhanced more and more. And it's great! Hoping that soon the problem for betting shops and the stop to sports will be over, at the moment this news about Playson finds us absolutely excited. We look forward to seeing how things will be developing for both parties from this moment on.
